The Fear of Loss

The fear of loss is often more powerful than the desire to gain. When you sell products online you can often tempt people to make a buying decison by telling them what they will lose by not going ahead.

One example of this is where we talk about a product being available only to a limited number of people. “Act now before it’s too late.”

Another example are the “time sensitive” triggers that Internet marketers including myself use on our websites. “Buy today and take advantage of our
special price offer.”

The suggestion is that, if the visitor doesn’t act, he or she will lose something. You can use this fear of loss in many different ways to push people towards making a buying decision.