Copywriting Tips for Beginners #3
What am I going to get out of this new product or service that you are offering me? What will it do for me right now?
Will it make me a bunch of money and throw me into a higher tax bracket? Or is it going to free up so much of my time that I will have to plan another vacation next year?
Start your sales letter out with your strongest benefit and put it at the top of the page in your headline. Make it bold, bright and make it the first thing that your reader sees when they hit your page.
You know that it is a proven fact that you only have a few seconds to capture your readers attention so put that information to good use and slap your reader with a great headline.
Don’t make your customer wade through a story about your goals and ambitions, they don’t want to hear about you. The only thing that they care about when they hit your sales letter is what your product is going to do for them.
Give them a big headline with your best benefit in it, if that is a benefit that they are looking for they will read farther down your sales copy to decide if your product is what they are looking for. They need a reason to stay with your sales letter so keep hitting them with more benefits of your product.
You have gone to a lot of trouble to get your prospective customer to your sales page so don’t let them hit the back button without at least seeing the best benefit you have to offer them.
2 Responses to “Copywriting Tips for Beginners #3”
Leave a Reply
this is quite true. When I’m reading marketing material, I want to know right away what the product can do for me. After all, if the product isn’t really going to provide what I want, then it would be better for me if I just moved on to the next product. Also, if the benefit is buried beneath layers of unimportant information, then I probably won’t be able to take the time to go through the entire thing, so the benefits may very well be lost on me.
Thanks for the copywriting tips. The writing is something that I’ve always struggled with. I found another site called copyblogger that has some really good articles too.