Copywriting Tips for Beginners #2
You need to know the profile of your ideal customer before you start writing your ad copy. You should be able to pin this down by visiting forums and find people that are having a problems that your product can fix.
While you are doing your research in the forums be sure and pay attention to the words that are used and how they describe their problem. You will need this information if you are going to write an ad that will answer their needs.
Another source of information that you may be able to find is the sales data for comparable products that are already on the market. Look for customer profile information, pricing information and their unique selling points.
Write your ad copy to match your customers profile. Use their unique language in describing the need or answer that they are looking for. Show them that you understand their problems and that your product would be their best available option.
2 Responses to “Copywriting Tips for Beginners #2”
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so true. and there’s a wealth of information out there on potential customers, so it would be a shame not to take advantage of it all.
Nice post. Just discovered this blog – new to me in 2009 – so I’ll be coming back for more useful comment. Happy new year to all