Archive for November, 2008
Lazy Thanksgiving Weekend
I an having a hard time getting anything done this Holiday Season. I have been doing a lot of studying and learning how to use some of the new information in my online business.
We stayed at home for Thanksgiving Day and then decided to go to Bryce Canyon for a couple of days. My plan was to work on my web sites while Lorrie and Jake went hiking in the park. It turned out to be so beautiful here that I decided that I better go and take in the sights to.
I will post some pictures when I get home… Ken
Copywriting Tips for Beginners #3
What am I going to get out of this new product or service that you are offering me? What will it do for me right now?
Will it make me a bunch of money and throw me into a higher tax bracket? Or is it going to free up so much of my time that I will have to plan another vacation next year?
Start your sales letter out with your strongest benefit and put it at the top of the page in your headline. Make it bold, bright and make it the first thing that your reader sees when they hit your page.
You know that it is a proven fact that you only have a few seconds to capture your readers attention so put that information to good use and slap your reader with a great headline.
Don’t make your customer wade through a story about your goals and ambitions, they don’t want to hear about you. The only thing that they care about when they hit your sales letter is what your product is going to do for them.
Give them a big headline with your best benefit in it, if that is a benefit that they are looking for they will read farther down your sales copy to decide if your product is what they are looking for. They need a reason to stay with your sales letter so keep hitting them with more benefits of your product.
You have gone to a lot of trouble to get your prospective customer to your sales page so don’t let them hit the back button without at least seeing the best benefit you have to offer them.
